2017 – Present | BSI | Digital Performance Marketing Manager / Senior Digital Marketing Specialist
Key Responsibilities Include:
- SEO/SEM, PPC, and other digital channel management.
- People and performance management of the online engagement team, social media/email, and content execs
- Digital marketing campaign strategy and direction
- End-to-end digital performance reporting and automation
- Continual digital channel performance improvement gained from data/insights
- Marketing leads process management
- Also retained the majority of my previous role’s responsibilities
2015 – 2017 | BSI | Marcomms Executive
Key Responsibilities Include:
- SEO/SEM – online web content optimisation. PPC management.
- Search and sales data analytics and reporting, with various metrics across multiple business sectors and streams
- Strong focus on inbound digital marketing
- Email copywriting and building, drip program development
- Web to lead programming and form builds
- Landing page copywriting and builds plus more advanced web development work
- Social media copywriting and maintenance, along with other comms
- CRM tool and data management – including queries, data pulls, and cleansing
2013 – 2015 | Countrywide Plc | SEO Executive
Key Responsibilities Included:
- Campaign strategy, management, and analysis
- Search data analysis & report generation
- Keyword research and analysis and content/copy optimisation. Other onsite optimisations
- Communication with suppliers, marketing managers, and other teams/individuals within, and external to the company
- Provide ideas and advice for the future direction of all SEO strategies/activities
- Assist with other areas and projects where required
2010 – 2013 | Costco Wholesale | Auditor
Key Responsibilities Included:
- Checking stock, order, and delivery records/information for any anomalies and issues surrounding shrinkage
- Detailed stock checks and level taking, and management of international stock export orders
- Pre-preparation and report generation for the warehouse’s bi-yearly inventory
- Management and overseeing of item changes and issues, vendor requests, and problems with the recording of misinformation
- Have held previous positions within the company, including member services representative